DueDiligencer's Critical Web-Business Evaluation

Analysis of all the important information regarding offered website or online business for sale.

The Critical Website Evaluation is an economy-priced alternate to the main Advanced Web-Business Evaluation. It is accurate to qualify the online business offered for sale at auction before making the offer, or the method to analyze multiple established online business before selecting one to further check in more detail. Check what is included in the information given on this page.

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Ownership Evaluations

The most critical matter of keeping yourself safe while purchasing the online business is to have the exact information about website’s ownership. We check for the recent as well as past owners of the domain name, underlining any possible changes in the ownership which might have taken place earlier.

It not only helps in the ownership verification of the online business, but it may also inform vigilantly regarding the ‘Troublesome Online Business’ where anybody bought the respective business but quickly attempting to resell it.

We also check for:

Server and Domain Checks
  • Ownership Restricted: Some domains names have the specific restrictions related to who can own them legally, Putting the new purchase at stake for if failed meeting their rules and standards.
  • Spam and Blacklist Checks If the Seller of the business or anyone used their servers to spam the web, it may affect oddly related to your upcoming business through the purchased website. We thoroughly inspect for such evidences in Spam and Blacklist Databases.
  • Actual Age of the Domain and Website: Age of the Website does not actually starts from the date of the age of domain. We seek to verify the actual age of the site being offered for sale. Start-up Websites or Online Business are more vulnerable than that which are in operation from the long periods of time.

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On-Site Checkings

Most of the online business are dependent on search engines, even for a very low amount of traffic. Failing to observe their policies and terms can ultimately result the website in a penalty or complete ban.

This will cause the loss of traffic = loss of potential revenue few months after you have completed the purchase. We verify multiple factors to valuate the complaince, uniqueness and quality of the website offered for sale, explaining the potential issues that may require correction.

We also check for:

  • Possible Trademark Violations: The registered trademarks in the name or domain of website are the real risk to online business. The respective trademark owners can easily claim domain's ownership, or can take prosecute you as a new owner.
  • Possible tries to falsely fabricate Analytics: Our stable check attempt on the key visitors metrics of website is to benchmark the site against the normal averages of its business niche. This may alert the situations in which low quality data of site leads to the bad engagement or where the potential buyers ares deceived with falsely fabricated analytics.
On Site Checks

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Marketing and Traffic

Marketing and Traffic Evaluation

The most common way the latest purchased business fails is with Disappearance of the traffic = disappearance of revenue in the initial 12 months of its ownership changed. Most of the reasons for disappearance of the traffic can be recognized before the purchase of site is completed. Our Marketing and Traffic Evaluations will watchfully alert you about them.

We verify each and every vital source which brings the returning as well as unique visitors to the website. We closely check each one for its sustainability, quality and the over reliance of the website's traffic on it. It assists recognizing the problem areas in sum.

Monetization and Revenue Verification

Along-with verifying the traffic sources of the site, no evalution could be said of being complete without complete overview of its each and every revenue source. We inspect all the major sources of revenue completely, checking their sustainability and contribution to recognize short term or risky earning of revenue.

We also check for:

  • Exchange-ability of Revenue Accounts. Sometimes it is not known to the expected buyers that some revenue accounts could not be exchanged, only can be re-created. The least loss will be of the records history (which may affect the resale value of the purchased site) but maximum it could get to the losing clients and/or subscribers also.
  • Revenue Metrics: We evaluate the main revenue metrics with the standard measures in related business industry. It assists to possibly recognize the situations including fraudulent, wrong or inflated claims made by seller.

If you require verifying the provided numbers are true and exact, please check our Live Verifications and Due Diligence page.

Monetisation and Revenue
About the Seller

Information regarding the Seller:

We perform a normal background check on seller to look-out for the other websites, domains or other online business owned by them, irregard of they were disclosed or not.

Further to possibly compete with the business offered for sale, their owned other websites in same business niche can include its backlinks or might be providing traffic to the offered website for sale. And if such backlinks etc. Are removed after purchase of the website is completed then it may have the injurious effect on its traffic.